The Success Story
Winter sales
The objectives
Generate additional traffic
and increase conversions on the caroll.com website during the Winter Sale period
Transforming prospects' interest
in concrete purchasing actions, by deploying the best offer to audiences with the greatest affinity for the products and the brand
Our solution
Our strategy is based on constant campaign optimization, with a view to
maximizing the profitability of operations over the entire sale period.
Emailing
Launch of a multi-phase email campaign covering all markdowns. A/B testing of creative assets to maximize performance.
Targeting and Testing
Inter-base deduplication and Fashion Affinity Women Targeting, using fashion appetence segments identified with our partners and in our proprietary database to maximize relevance and responsiveness.
Distribution and optimization
Real-time tracking of distribution performance and adjustment of mailing volumes according to actual conversions obtained per base, for controlled sales pressure.
Results
9%
Reactivity rate
4
ROI
19%
Sales generated vs. total sales from paid traffic
"The email campaign during the sales period enabled us to attract incremental traffic to our other acquisition levers. This incremental traffic was qualified and ROI-driven, enabling us to generate a significant volume of sales and acquire new customers. The sales generated by this email campaign represented 19% of the sales generated by paid traffic levers during the sales period. This success testifies to the effectiveness of emailing as an acquisition tool during key periods of the year. And it would not have been possible without the invaluable expertise and support of Dataventure, who aimed precisely at the right targets throughout the campaign. We are grateful for their strategic partnership and their essential contribution to our success."
Clara Logé - Acquisition Manager
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